B2B Advertising Requires Different Approach
The business market is different. While some consumers are also small business owners, it can be challenging to ferret out those segments. In addition, small businesses do not represent a homogeneous...
View ArticleAre you practicing effective B2E marketing?
I heard a term recently that I had never heard before, but that I wish I had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B...
View ArticleWhy You May Want to Avoid the Visual When Communicating With a B2B Audience
Like virtually every industry, marketing has been transformed dramatically by advances in technology, particularly the increasing ease with which high quality digital media can be produced and...
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Taking a Long View of B2B Customer Relationship Management
Customer relations is a crucial aspect of any business strategy. And for good reason. Amy Gallo of Harvard Business Review writes, “Depending on which study you believe, and what industry you’re in,...
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Cultivating Customer Advocates in a B2B Environment
by Justin Grensing, Esq., MBA Few things can be as effective at generating sales as positive customer reviews. Similarly, and conversely, few things can be as damaging to sales as negative customer...
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